Our Vision & Mission
Products with a Greater Purpose
Our mission is to normalize emotional and mental health struggles by creating products that support, express, and validate the full spectrum of human feelings.
Whether you’re navigating anxiety, neurodivergence, or simply having a tough day, our handcrafted and self illustrated items — from emotional regulation tools to kits for creative expression — all products are designed to remind you that
it’s okay to feel, and more importantly, it’s okay to be you!
Through every plush, accessory, and supportive message, we aim to create a world where no one feels alone in their emotions —
“because there’s always some bunny there to get you through it.”
Created from emotion.
Built for connection
Keeng was originally created during a period of deep emotional suffering, and served as an unconscious expression of internal experiences that had not yet fully processed at that time. This character, decades later resurfaced with new purpose — to aid in self-expression at the time of need. To help children, teens, adults feel less alone in the emotions they carry.
Through storytelling, creativity, comfort tools, and emotional learning experiences, The Emotional Me was built to create space for expression, conversation, and connection.
